Litterbiotic uses beneficial bacteria to remove odors from cat litter boxes.

I developed every part of this product, from concept and building the manufactuing process through market research, pouch design, sourcing, online marketing, web sales venues, affiliate programs, investor communications, and sales support.

This, perhaps more than any other thing I've made best represents what I am capable of, and I am very proud of the result of my passion. It's an amazing product with amazing responses from it's users.

It also sells with a high-conversion landing page I designed as part of a frictionless stripe-based selling process. See it yourself at Buy Litterbiotic. Refresh a few times so you get both versions.

I also made the videos (with help from fiverr) and the audio spots .



Technology

  • Ruby
  • PHP
  • Microbiology

Tools

  • Sublime Text
  • Photoshop
  • Illustrator
  • Indesign
  • Audition
  • My Lab
  • Welders
  • Screw Guns
  • Still Cameras
  • Video Cameras

Skills

  • Market Analysis
  • Planning
  • Client Management
  • Sales Support
  • Investor Support

Household Probiotics: As far as I can tell, this is a new innovation - no one else is marketing non-edible probiotics. Litterbiotic came from an earlier product for deodorizing ghreen bins. Everything in it is quite healthy, and our lead of Sales is often seen eating it with daytime TV hosts.

Because I Brew: My interest in microbiology comes from homebrewing - I've been making my own beer for 20 years.

Because I Garden: The specific bacterial strain in Litterbiotic was developed while using microbial remediaton to clean up distressed and toxic soils in Montréal.

If you would like the product, ask for a sample or pick it up at Amazon or at cootermuck.com. When you like it (not if, when) please give us a good review!